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Pinterest favours Fresh Pins, let’s see what they are and why they are important to use for this platform.

Like any online tool, Pinterest is subject to continuous changes, and one of the most important changes occurred in 2020 when Pinterest began to prioritize quality over quantity.

At this point, Fresh Pins began to be discussed.

But let’s see in more detail what they are and why they are so important on Pinterest.

What is a Fresh Pin on Pinterest

According to Pinterest, a Fresh Pin is an image or a video that has never been seen on the platform and is therefore published for the first time.

So what does it mean? You can create Pins that point to the same URL, as long as the image or video is different.

Fresh Pins are different from Duplicate Pins, and if you want to adopt a winning strategy, I recommend spending time creating new graphics for your Pins.

What Is a Duplicate Pin

A duplicate Pin is exactly the opposite of a Fresh Pin, so a Pin that has the same image, the same URL, and has already been seen on the platform.

Until about 2020, it was a common practice to save (“pin”) the same Pins multiple times on different boards.

There were indeed profiles on Pinterest that always had the same graphics, the same layout repeated endlessly.

This is because, as mentioned, quantity was preferred over quality (even 20/30 pins were pinned per day).

Consistency is the key on Pinterest

By preferring quality over quantity, it is known that it is not possible to create 20/30 pins that are different from each other without going crazy, but what I recommend you do is to be consistent.

If you can publish 2-3 pins a day, remain consistent with this number, rather than publishing 20 pins a day for a week and then disappearing from the platform for a month.

Pinterest’s algorithm needs to know what your profile and your business are about.

Also, remember that Pinterest is an inspirational channel, therefore, it wants you to inspire your audience with new content.

Why It is Useful to Have Templates for Your fresh Pins

Continuously creating new Pins is an expenditure of energy.

But you don’t have to create Pins from scratch every time!

What I recommend is to have templates to use so that you can change photos, titles, and images quickly.

If design is not your strength, go for these templates that you can customize according to your brand.

Image Stock Pinterest

Pinterest functions as a visual search engine, where captivating visuals play a crucial role in attracting your audience’s attention. To craft compelling Pins that engage your customers, it’s imperative to ensure the images are of professional quality.

If you are unable to produce your images, utilizing stock photo websites and downloading suitable visuals is a viable option.

When it comes to creating Fresh Pins, it’s important to clarify that it doesn’t necessarily involve generating new blog posts or website pages. Rather, it entails creating new Pins for existing content that has not been previously shared on the platform.

For instance, Fresh Pins can be crafted for various purposes, such as promoting a new or existing post or product, highlighting a landing page, showcasing a freebie, or featuring a YouTube video.

Determining when a Pin qualifies as Fresh involves introducing changes to certain elements of the Pin. This could include incorporating a new image, adjusting colours to align with your brand, or modifying the image title while retaining relevant keywords

• a new post or product
• an old post or product
• a landing page
• a freebie
• a YouTube video

When Is a Pin Considered Fresh To consider it a completely new Pin, you can change elements of the pin. You can add a new photo, change colours (always of your brand), or change the image title (keeping keywords in mind).

Save Fresh Pins to Correct Boards Boards

Pinterest Boards are important because they help categorize your content.

For example: you would never save a pin of a vegan recipe to a board that talks about budget travel.

If you were to do so, the Pinterest algorithm would become confused and wouldn’t know what your business is about and who your ideal customer is anymore.

To ensure that your Pins are displayed correctly in the feed, you need to tell the algorithm what your pins are about.

Therefore, the match between pins and boards with the correct keywords is very important.

Use SEO for Fresh Pins

SEO strategy on Pinterest should never be overlooked.

Pinterest is a visual search engine, so keep a list of keywords to use when creating your Pins.

This will come in handy when you start using multiple Pins that point to the same URL.

Keywords are used:

• in the pin title
• in the pin description
• in the overlay text of the Pin