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In this article, we will talk about what do and don’t on Pinterest to get more engagement with your target audience, have more visibility online and have a profitable business.

1. Create Boards with Clear Themes: Organize your pins into boards with specific themes or topics to make it easier for others to find and follow your content.
2. Pin High-Quality Images: Pinterest is a highly visual platform, so make sure your pins are visually appealing and of high quality to attract more engagement.
3. Engage with Others: Follow other users, like and comment on their pins, and repin content that you find interesting. Engaging with others can help grow your following and increase visibility.
4. Use Keywords in Pin Descriptions: Optimize your pin descriptions with relevant keywords to improve the discoverability of your content in Pinterest’s search results.
5. Experiment with Different Pin Formats: Pinterest supports various types of pins, including standard pins, story pins, and video pins. Experiment with different formats to see what resonates best with your audience.
6. Do Collaborate with Others: Collaborate with other users by creating group boards where multiple contributors can pin content. This can help increase the reach of your pins and expose your content to a wider audience. Plus, collaborating with others gives a sense of community and can lead to valuable networking opportunities.

Don’ts:

1. Don’t Spam: Avoid overposting or flooding your followers’ feeds with too many pins at once. Space out your pins to maintain a consistent presence without overwhelming your audience.
2. Don’t Ignore Analytics: Pay attention to Pinterest Analytics to understand which pins are performing well and which ones aren’t. Use this data to refine your content strategy and improve engagement.
3. Don’t Neglect Your Profile: Keep your Pinterest profile updated with relevant information, such as a profile picture, bio, and website link. A complete and well-optimized profile can help attract more followers and drive traffic to your website or blog.
4. Don’t Violate Copyrights: Respect copyright laws and only pin content that you have the right to share. Avoid using images without proper attribution or permission from the original creator.
5. Don’t Be Overly Promotional: While it’s okay to promote your products or services on Pinterest, avoid being overly promotional. Focus on providing valuable content that educates, entertains, or inspires your audience, rather than just pushing sales messages.