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You might have heard of Pinterest and its great potential for growing your business. Knowing how to use Pinterest professionally is not easy, and above all, it can take a lot of time.

That’s why many companies, small and large, rely on the services of a Pinterest professional to manage their Pinterest accounts.

Why I chose to become a Virtual Assistant

I’d like to share with you how I became a Virtual Assistant, specifically why I decided to specialise in Pinterest.

Before becoming a freelancer, I worked for more than 20 years for multinational companies, first in Italy and then in England (I moved to Manchester in 2014). In these companies, I had an administrative and financial role, which carried more responsibilities over time.

My experience over these two decades has helped me learn, grow and train at a professional level, as I interacted with colleagues, collaborators and management. It was a fantastic and rewarding experience, but at some point, something in me changed.

After many years in the office, I started to feel the need for more control, especially when it came to my own time. The typical 9-5 was starting to feel tight: the routine that up to that moment had worked well was beginning to suffocate me.

As I felt that I wanted to be more in control of my life and working hours, without too much hesitation, I left my job. The time had come for me to make available all my knowledge and experience gained over the years to others in a freelance role.

That is how Kaffeina Virtual Assistant was born.

Was that easy? Not really, but I will tell you in another article.

Pinterest as a Virtual Assistant service

I remember very well that day a few years ago when I came across a comment from a FB group made by a Pinterest Manager. It struck me. The first thing I thought was: “Is there such a thing as a Pinterest Manager”?

I have always loved this platform, which I mostly used personally, but I had never considered using it professionally. And specifically not just for my business, but to help other businesses too. That’s how I decided to add Pinterest management to my services.

How I trained as a Pinterest Virtual Assistant

Although I had personal knowledge of the platform, I knew I needed to train professionally.

So I started to learn as much as I could on the Web, following tutorials, free resources to absorb as much information as I could. But also, I wanted to find out how I could specialise in adding this service to my Virtual Assistant portfolio.

I must confess that I am a serial consumer of online courses. I found some good ones, others less so. Indeed, the most comprehensive online course I could find with tons of professional information was Kathryn Moorhouse’s Pinterest Gameplan. 

Then, I met Valentina from socialmediablabla. Valentina was the coach who helped me build a targeted strategy on how to offer this service and how to help my clients with Pinterest. Her contribution was invaluable in providing a specific and well-structured plan to grow my business around my ideas.

I am still learning and improving my skills every day because Pinterest changes constantly, and I need to keep up to date,  just like any other social media managers do.

What a Pinterest Virtual Assistant does

But in practical terms, what do I actually do? I help entrepreneurs who want to use this platform to promote their business and make themselves known online.

After an initial consultation to understand what goals you want to achieve, I start working with your account putting a strategy in place.

There are several services that Pinterest Managers or Virtual Assistant offers, but these are the ones I propose.

Each market is different. Therefore, the strategies I consider are customised for each client.

Furthermore, I decided also to offer one-to-one coaching. So if you want to control your  Pinterest account independently, you can have a guide who will teach you the basics and how to manage your own Pinterest account.

The final purpose of Pinterest is to bring traffic to the sales channels of your business (Website, Blog, YouTube channel, e-commerce, IG Account). This allows you and your business to get known through this visual search engine. Remember that Pinterest is not social media.

Now tell me about yourself, what do you do? Have you ever thought about using Pinterest for your business?

If you want to find out more about Pinterest, feel free to write to me, or leave me a comment below.